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Anniversary in Seattle

By Andrew Niesen



Andrew and I celebrated our 7th wedding anniversary in Seattle this weekend. I have always loved Seattle's character and wanted to share it with Andrew, since he had never visited. He loved it! So, we now have two favorite cities: Berlin and Seattle. We would love to build homes in both cities.

Last night, Me Ra and Brian welcomed us and Jen and Stephen Bebb into their home for a fun evening of dinner and fellowship. It was hilarious to watch the dynamic between the 3 couples! I laughed so hard and didn't want to leave, even at 1 AM as the candles finally burned out! Thanks guys for a fantastic finish to our anniversary weekend!

-Rachel

"Nobody"

By Andrew Niesen


"The only real independent and genuine gentlemen in the world go quietly up and down the Mississippi River, asking no homage of anyone, seeking no popularity, no notoriety, and not caring a damn whether school keeps or not."
— Mark Twain, 1856.

Before Mark and I went into business together with our spouses, Erin and Rachel, we were both photographers at The Commercial Appeal, the daily newspaper in Memphis, Tenn.

When we were working there in 1999, Alan Spearman and Lance Murphey, also photographers at the Commercial Appeal, were just starting to work on a film about a man who lived navigating the waters of the Mississippi River in an inflatable raft.

After and unbelievable number of hours shooting, editing, re-editing and polishing, the film is complete. "Nobody," is a touching true story about the unique people we often overlook in our busy lives. It's a true work of craftmanship, and it's amazing that this is their first film.

You can support these independent filmmakers by purchasing the DVD. A portion of each purchase will be donated to the First Presbyterian Chruch (Memphis) soup kitchen.

We're proud of you, Lance and Alan! Congratulations on nearing the end of the journey.
-Andrew

Beat 'Em with Branding

By Andrew Niesen


Why does Coke sell more than Pepsi?

Because brand loyalty overrides reality.

Knowing what brand you are buying influences your preferences by commandeering brain circuits involved with memory, decision making and self-image.

Scientists used brain scanning to prove that brand love is just as important as actual taste. When researchers monitored brain scans of people who were given a blind taste test of Coca-Cola and Pepsi, each soft drink lit up the brain's reward system, and the participants were evenly split as to which drink they preferred.

But when the same people were told what they were drinking, activity in a different area of the brain linked to brand loyalty overrode their original preferences! Three out of four said that they preferred Coke.

What pushes your buy button?

To read more, CLICK HERE
-Rachel

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