So here's the deal. To contribute to the competitive spirit of the Thirst Relief Auction, Mark has decided to announce that if LaCour receives the highest bid in the Thirst Relief Auction, then the lucky winner will get the distinct honor of shaving Mark's beard at WPPI! Or if you prefer, we'll find us a barber to come and clip it all off - maybe on the WPPI tradeshow floor?? He's been growing his beard for over 13 years and is ready to part with it for a noble cause. Help us save lives! And have some fun along the way!

So this will only happen if the auction ends with LaCour receiving the highest bid. Remember that the winner of our auction will also get a free seat to our Business of Storytelling workshop, which is worth $1,695! So if somebody bid's $1,000 for us, you're still saving money and the money you are spending is saving lives and then Mark gets a new 'do!

Oh, we've had a lot of inquiries from people who can't attend our April workshop, so we'd be happy to let the winner attend one of our other dates, which will be announced soon.

So stop reading and start bidding. If you want to come to our workshop, then what a screaming deal. Somebody's getting such an awesome value for under $400 right now! That could be you. And if you're daring and want to help Mark look more respectable, then start bidding!