Steve Jobs has written a very frank article outlining his thoughts concerning the licensing and selling of music online. Jobs states, "With the stunning global success of Apple’s iPod music player and iTunes online music store, some have called for Apple to 'open' the digital rights management (DRM) system that Apple uses to protect its music against theft, so that music purchased from iTunes can be played on digital devices purchased from other companies, and protected music purchased from other online music stores can play on iPods. Let’s examine the current situation and how we got here, then look at three possible alternatives for the future."

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