Andreas Gursky "99 Cent II Diptychon", 2001, 207 x 337 cm

Pricing one's work seems to be an eternal struggle for many photographers. It's all too easy to look around at what others are charging and simply try to price competitively or similarly.

But never underestimate the value that your work may have to other people.

Andreas Gursky holds the record for the highest price paid for a photograph by a living photographer for his work, "99 Cent," which sold last year for $2.48 million. View the PDN Article about the sale.

Also last year, Edward Steichen's print "The Pond-Moonlight" sold for just under $3 million, which is the highest price paid for any photograph.

Anytime I visit photography galleries, I frequently see photographs selling for tens of thousands of dollars. And if you look at records for what photographs have actually sold for, some of the numbers are incredible!

And this makes me so excited. I love knowing that there are people out there who value photography this much.